August 6, 2026
Imagine two consultants pitching the same client. Both have similar credentials. 📚 One has published 200 blog posts in the…
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July 30, 2026
Two LinkedIn posts go up on the same day, in the same industry, about the same topic. One is written…
July 28, 2026
Try a small experiment. 👇 Open LinkedIn, Twitter, or Instagram right now and search for the phrase “I don’t know.”…
July 23, 2026
Open Instagram. Scroll for five minutes. Pay attention to the captions. 👀 Notice anything? They all sound the same. The…
July 20, 2026
Most founders we meet say the same thing about content. 💬 “I’d love to post more. I just don’t have…
July 14, 2026
Everyone has them. The brands we buy from but never talk about over Sunday lunch. The ones whose packages we…
July 10, 2026
For most of corporate history, leadership has been measured in information. The leader was the person with the most data,…
July 7, 2026
Two brands sell roughly the same skincare product. Both have well-built websites, SEO teams, and rank reasonably well on Google. Ask ChatGPT to recommend…
July 2, 2026
Ask any founder what their biggest job is, and you’ll get the same answer in slightly different words. Almost nobody…
June 25, 2026
Most marketing teams plan a launch by listing everything that needs to happen. Boxes get checked, dates get set, the…
June 23, 2026
Every Indian marketing team has spent the last decade obsessing over the same questions. Meanwhile, in a Bengaluru apartment complex,…
June 22, 2026
📱 Pay Attention to How You Actually Look for Things Now The next time you want to buy a moisturiser,…
June 17, 2026
Around 11pm, a particular phenomenon plays out across millions of phones. A person who has spent the day responsibly saying no…
June 15, 2026
📢 There’s a piece of marketing advice that’s been circulating for the better part of a decade, sold at conferences,…
June 12, 2026
There’s a popular theory in e-commerce circles that price anchoring stopped working the moment customers got smartphones. Anchoring used to work…
June 10, 2026
Most small brands launch ads before they’re ready to receive the traffic. The campaign goes live, clicks come in, a…
June 9, 2026
Most e-commerce brands chasing growth reach for the same lever first. It works in the short term, the dashboard lights…
June 3, 2026
A founder walks into a marketing meeting and announces it’s time to run ads. The team nods. The budget gets discussed. Within…
June 1, 2026
In my opinion, one of the most common ways small brands sabotage themselves is by deciding, very early on, that they want to be measured…
May 29, 2026
There’s a counter-intuitive truth at the heart of most underperforming e-commerce stores. The brand believes it’s adding value by offering more options. The…
May 28, 2026
Most landing pages fail because the copy is doing the wrong job. The writer is trying to sound impressive when…
May 27, 2026
For years, the inbox was supposed to be dead. 💀 Then, somewhere between 2023 and now, something shifted. The inbox…
May 26, 2026
Every e-commerce brand spends most of its energy getting people into the cart. Layers of work designed to convince a…
May 25, 2026
Okay, here goes, “purpose-driven” has become one of the most exhausted phrases in marketing right now, and I say this…
May 22, 2026
Every founder eventually needs brand photography. And every founder eventually gets quoted a number for it that makes them close…
May 20, 2026
There’s a new gatekeeper sitting between your blog and your reader, and it isn’t Google anymore. It’s an AI tool. ChatGPT, Perplexity, Google’s AI…
May 19, 2026
A lot of money goes into website design. Custom illustrations, fancy fonts, micro-animations, hover states, a homepage video that took…
May 18, 2026
The trend cycle as we knew it, is broken, and most of us are still running on a treadmill that stopped working…
May 15, 2026
Every six months, someone announces that SEO is dead. 💀 They’ve been wrong the last twelve times and they’re still…
May 14, 2026
Open LinkedIn right now and scroll for sixty seconds. 📱 The posts will start blending into each other within the…
May 13, 2026
There’s a lazy assumption in Indian ecommerce that the bargaining culture died when fixed prices took over. It didn’t. It moved online,…
May 11, 2026
The agency vs in-house debate is one of those conversations that gets dragged out every quarter, usually by someone who…
May 7, 2026
There’s a specific look a designer gets when they open a brief that says “make it nice, something fresh, like that thing we…
May 6, 2026
Here’s a confession from someone who makes her living building content calendars for other brands. Most content calendars are full of…
May 5, 2026
Short-form video works. That’s the line everyone in marketing repeats, and on the surface the data backs it up. 📌 Reels get…
May 4, 2026
Most brands have a social media strategy that worked when it was written and hasn’t been looked at since. The calendar keeps…
April 29, 2026
A brand can run the cleanest campaign in the world, with good photography, smart copy, the right platform, and the…
April 28, 2026
For about a decade, the creator economy ran on something that looked a lot like a gold rush. Platforms kept opening…
April 24, 2026
I want to say something that's going to sound contradictory coming from someone who runs a digital agency.
April 21, 2026
The brand is a reflection of the person running it. Whether they mean it to be or not. There’s a version of brand strategy…
April 16, 2026
Most brands assume loyalty is a result of satisfaction. If the product works well, the service is reliable, and the…
April 9, 2026
Your product hasn’t changed. The camera angle did. That’s why it looks different. Watch two videos of the same product – same packaging, same price, same everything.…
April 2, 2026
You think you’re making rational decisions. Your senses disagree. Walk into a Lush store and you smell it before you see it.…
March 24, 2026
Nobody Is Actually Living in the Past. They Just Feel Better When Brands Remind Them of It. In 2019, Nike…
March 20, 2026
We like to believe we make independent decisions. That when we choose a product, trust a brand, or finally click…
March 12, 2026
There’s a very specific kind of marketing meeting we keep seeing lately. The dashboards look great. The tools are stacked. The campaigns are running…
March 4, 2026
Almost every brand today is using AI in some way. (Be honest!) From writing captions to building ad copies to brainstorming campaign ideas – generative AI in…
February 25, 2026
(Ranked by how ridiculous they sound… and how fast they’re about to become your problem) Marketing in 2026 will not be run…
February 16, 2026
If you’re in marketing, you’ve probably felt it…that quiet panic when you haven’t posted in a few days. The voice in your head goes, “We need to stay active!…
January 13, 2026
Explore whether founders truly need to be influencers, why personal visibility matters, and how authentic branding can boost connection without…