May 13, 2026
There’s a lazy assumption in Indian ecommerce that the bargaining culture died when fixed prices took over. It didn’t. It moved online,…
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May 11, 2026
The agency vs in-house debate is one of those conversations that gets dragged out every quarter, usually by someone who…
May 7, 2026
There’s a specific look a designer gets when they open a brief that says “make it nice, something fresh, like that thing we…
May 6, 2026
Here’s a confession from someone who makes her living building content calendars for other brands. Most content calendars are full of…
May 5, 2026
Short-form video works. That’s the line everyone in marketing repeats, and on the surface the data backs it up. 📌 Reels get…
May 4, 2026
Most brands have a social media strategy that worked when it was written and hasn’t been looked at since. The calendar keeps…
April 29, 2026
A brand can run the cleanest campaign in the world, with good photography, smart copy, the right platform, and the…
April 28, 2026
For about a decade, the creator economy ran on something that looked a lot like a gold rush. Platforms kept opening…
April 24, 2026
I want to say something that's going to sound contradictory coming from someone who runs a digital agency.
April 21, 2026
The brand is a reflection of the person running it. Whether they mean it to be or not. There’s a version of brand strategy…
April 16, 2026
Most brands assume loyalty is a result of satisfaction. If the product works well, the service is reliable, and the…
April 9, 2026
Your product hasn’t changed. The camera angle did. That’s why it looks different. Watch two videos of the same product – same packaging, same price, same everything.…
April 2, 2026
You think you’re making rational decisions. Your senses disagree. Walk into a Lush store and you smell it before you see it.…
March 24, 2026
Nobody Is Actually Living in the Past. They Just Feel Better When Brands Remind Them of It. In 2019, Nike…
March 20, 2026
We like to believe we make independent decisions. That when we choose a product, trust a brand, or finally click…
March 12, 2026
There’s a very specific kind of marketing meeting we keep seeing lately. The dashboards look great. The tools are stacked. The campaigns are running…
March 4, 2026
Almost every brand today is using AI in some way. (Be honest!) From writing captions to building ad copies to brainstorming campaign ideas – generative AI in…
February 25, 2026
(Ranked by how ridiculous they sound… and how fast they’re about to become your problem) Marketing in 2026 will not be run…
February 16, 2026
If you’re in marketing, you’ve probably felt it…that quiet panic when you haven’t posted in a few days. The voice in your head goes, “We need to stay active!…
January 13, 2026
Explore whether founders truly need to be influencers, why personal visibility matters, and how authentic branding can boost connection without…
December 19, 2025
Discover why the cost of marketing is worth it and how obscurity can cost your business more. Learn why visibility…
December 4, 2025
Somewhere along the way, “humanising your brand” turned into a checklist..(or a prompt you use on ChatGPT!) Write like a…
November 20, 2025
Let’s get this out of the way first: AI didn’t show up to take anyone’s job. It showed up, looked around, and simply highlighted…
November 8, 2025
You’ve heard it a thousand times -“Let the data decide.” But somewhere between dashboards, KPIs, and campaign reports, many marketers…
October 8, 2025
If you’ve been in digital marketing long enough, you know the feeling: you finally crack Google’s algorithm updates, only for…
September 26, 2025
If you’ve ever typed “Write me a LinkedIn caption” into ChatGPT and cringed at the robotic result, you already know…
September 17, 2025
“Take a digital detox,” they said. “It’ll be good for you,” they said. Cut to you on vacation in Goa, staring…
September 8, 2025
Every marketer dreams of launching the next viral sneaker, lifestyle app, or luxury car. But what if your product is……
August 26, 2025
Imagine this: you launch a campaign, and suddenly people are talking about it every where… except you can’t find the…
July 7, 2025
It always starts with a good idea. A chatbot to reduce customer service wait times. A recommendation engine that knows…
June 24, 2025
Trust is not what it used to be. People today don’t automatically believe a brand just because it looks polished…
June 18, 2025
You know that feeling when a brand reaches out and it just feels… off? Like the email knew your name,…
June 11, 2025
You’re in a store. Browsing real products. A screen scans your preferences. You pay with your phone and walk out…
June 6, 2025
Because logic makes people think. But emotion? That makes them act. Ever wonder why you still remember that Natraj pencil…
June 2, 2025
Golf is outwardly the most linear of games but in truth it is the most non- linear of all pursuits.
May 27, 2025
If you’ve ever heard someone say “you need SEO” and quietly nodded while thinking, I have no idea what that actually…
May 20, 2025
Let’s skip the jargon for a minute. If you’re just getting started with your business or thinking about rebranding, here’s…
May 13, 2025
So, you’ve decided to build a website. Welcome to the internet, where attention spans are shorter than a reel video and bad…
May 5, 2025
Let’s get one thing out of the way: automation is amazing. It saves time, streamlines workflows and helps us do more…
April 22, 2025
What do young professionals look for in effective leaders and what inspires them to be good leaders
March 31, 2025
In the past couple of days, every time I’ve opened Instagram or LinkedIn, there’s at least one new post of…
March 7, 2025
Marketing is about people. Always has been. But somewhere between the data deep dives, funnel optimisations and AI-generated content, we’ve…
March 4, 2025
Digital marketing is a term that gets thrown around a lot. Some think it starts and ends with social media…
February 21, 2025
Ever noticed how some ads or posts just stick with you? The ones that make you chuckle, grin, or even…