You’re the founder of a small SaaS company in Bengaluru. You’ve spent four years pouring money into Google Ads. Your…
📢 On August 27, 2026, ChatGPT ads went live in India. A week later, the self-serve Ads Manager opened up,…
Open your phone right now. Look at the last three Instagram stories you posted. Read them as if you were…
At a wedding, somebody asks what you do. You say “I run a marketing agency.” Or “I’m a software engineer.”…
Open ChatGPT. Type “how do I fix a leaky kitchen tap.“ Read the response. Notice anything? You just did what…
Quick experiment. Can you remember the last marketing claim a brand made that genuinely stuck with you? The exact words,…
If you’ve been on the internet long enough, you’ve noticed something happening to community. The big platforms are getting noisier,…
Quick question. 🤔 When was the last time you stared at a blank Google doc trying to plan content? If…
A friend buys new shoes. You ask her about them. She immediately launches into a small defensive monologue. “Oh, I…
You spent three hours writing that LinkedIn post. The structure works. The hook is solid. The story lands. Your CTA…
Imagine two consultants pitching the same client. Both have similar credentials. 📚 One has published 200 blog posts in the…
Two LinkedIn posts go up on the same day, in the same industry, about the same topic. One is written…
Try a small experiment. 👇 Open LinkedIn, Twitter, or Instagram right now and search for the phrase “I don’t know.”…
Open Instagram. Scroll for five minutes. Pay attention to the captions. 👀 Notice anything? They all sound the same. The…
Most founders we meet say the same thing about content. 💬 “I’d love to post more. I just don’t have…
Everyone has them. The brands we buy from but never talk about over Sunday lunch. The ones whose packages we…
For most of corporate history, leadership has been measured in information. The leader was the person with the most data,…
Two brands sell roughly the same skincare product. Both have well-built websites, SEO teams, and rank reasonably well on Google. Ask ChatGPT to recommend…
Ask any founder what their biggest job is, and you’ll get the same answer in slightly different words. Almost nobody…
Most marketing teams plan a launch by listing everything that needs to happen. Boxes get checked, dates get set, the…
Every Indian marketing team has spent the last decade obsessing over the same questions. Meanwhile, in a Bengaluru apartment complex,…
📱 Pay Attention to How You Actually Look for Things Now The next time you want to buy a moisturiser,…
Around 11pm, a particular phenomenon plays out across millions of phones. A person who has spent the day responsibly saying no…
📢 There’s a piece of marketing advice that’s been circulating for the better part of a decade, sold at conferences,…
There’s a popular theory in e-commerce circles that price anchoring stopped working the moment customers got smartphones. Anchoring used to work…
Most small brands launch ads before they’re ready to receive the traffic. The campaign goes live, clicks come in, a…
Most e-commerce brands chasing growth reach for the same lever first. It works in the short term, the dashboard lights…
A founder walks into a marketing meeting and announces it’s time to run ads. The team nods. The budget gets discussed. Within…
In my opinion, one of the most common ways small brands sabotage themselves is by deciding, very early on, that they want to be measured…
There’s a counter-intuitive truth at the heart of most underperforming e-commerce stores. The brand believes it’s adding value by offering more options. The…
Most landing pages fail because the copy is doing the wrong job. The writer is trying to sound impressive when…
For years, the inbox was supposed to be dead. 💀 Then, somewhere between 2023 and now, something shifted. The inbox…
Every e-commerce brand spends most of its energy getting people into the cart. Layers of work designed to convince a…
Okay, here goes, “purpose-driven” has become one of the most exhausted phrases in marketing right now, and I say this…
Every founder eventually needs brand photography. And every founder eventually gets quoted a number for it that makes them close…
There’s a new gatekeeper sitting between your blog and your reader, and it isn’t Google anymore. It’s an AI tool. ChatGPT, Perplexity, Google’s AI…
A lot of money goes into website design. Custom illustrations, fancy fonts, micro-animations, hover states, a homepage video that took…
The trend cycle as we knew it, is broken, and most of us are still running on a treadmill that stopped working…
Every six months, someone announces that SEO is dead. 💀 They’ve been wrong the last twelve times and they’re still…
Open LinkedIn right now and scroll for sixty seconds. 📱 The posts will start blending into each other within the…
There’s a lazy assumption in Indian ecommerce that the bargaining culture died when fixed prices took over. It didn’t. It moved online,…
The agency vs in-house debate is one of those conversations that gets dragged out every quarter, usually by someone who…
There’s a specific look a designer gets when they open a brief that says “make it nice, something fresh, like that thing we…
Here’s a confession from someone who makes her living building content calendars for other brands. Most content calendars are full of…
Short-form video works. That’s the line everyone in marketing repeats, and on the surface the data backs it up. 📌 Reels get…
Most brands have a social media strategy that worked when it was written and hasn’t been looked at since. The calendar keeps…
A brand can run the cleanest campaign in the world, with good photography, smart copy, the right platform, and the…
For about a decade, the creator economy ran on something that looked a lot like a gold rush. Platforms kept opening…
I want to say something that's going to sound contradictory coming from someone who runs a digital agency.
The brand is a reflection of the person running it. Whether they mean it to be or not. There’s a version of brand strategy…
