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Why A Little Humour Goes A Long Way In Marketing 

Ever noticed how some ads or posts just stick with you? The ones that make you chuckle, grin, or even snort unexpectedly in public? That’s the beauty of humour in digital marketing. It’s not about cracking jokes, it’s about making your brand memorable, relatable and frankly, one that people actually enjoy seeing in their feed. Let’s break down why humour works and how you can use it without trying too hard (or worse, flopping spectacularly). 

WHY IT WORKS?

Humour isn’t just for entertainment, it helps brands connect with people. Here’s why it matters: 

⇥ People Engage More with Funny Content
Think about the last time you shared an ad or a post or even a reel. It was probably either really emotional or really funny.

And let’s be honest, funny is more fun.

Humour sparks likes, shares and comments because people enjoy spreading laughter. Viral memes, witty one-liners and clever ads? Instant engagement.

⇥ Funny Sticks
We remember things that make us laugh. If your campaign gets a chuckle, it also gets a place in someone’s memory.

Brands like Zomato nail this with their quirky push notifications, people actually look forward to them because they’re clever, not just promotional.

⇥ It Gives Your Brand a Personality
No one likes a robotic brand. A bit of humour adds personality, making you more relatable. It’s the difference between being “just another company” and being a brand people genuinely enjoy interacting with.

⇥ It Builds Trust
When people associate your brand with a positive emotion, like laughter, they’re more likely to trust you. It’s a simple way to build a connection and make your brand feel more approachable.

⇥ It Creates a Positive Experience (and perhaps even boosts sales)
People in a good mood are more likely to engage, whether that’s clicking ‘Buy Now’ or reaching out for a consultation. For service-based businesses like Mirra Digital, humour isn’t about the engagement alone; it’s about making collaboration smoother and more enjoyable. It makes working together feel easy and enjoyable, like brainstorming over coffee instead of sitting through yet another Teams call.

No one wants to sit through dull, overly corporate meetings when they could partner with a team that brings creativity, energy and a bit of personality to the table (like us)😉

So, how do we use humour (without trying too hard?) 🤔

Humour is great, until it isn’t. Bad jokes, forced puns, or outdated memes? Not so much. Here’s how to keep it fresh and natural: 

➾ Know Your Audience 
Humour is subjective. Millennials love memes. Gen Z thrives on absurdity. Corporate audiences? Keep it witty but professional. Understand who you’re talking to and tailor your humour accordingly. 

Tip: If your audience loves pop culture references, go for it. If they prefer professional insights, keep it clever but subtle.

➾ Don’t Force It 
A bad joke is worse than no joke. Humour should feel natural, not like you’re trying too hard. If it doesn’t fit your brand or message, leave it out. 

Tip: Instead of adding a random joke, use playful wording, unexpected analogies, or a clever twist on a common phrase. 

➾ Keep It Authentic 
People can tell when a brand is forcing humour. If it doesn’t come naturally, that’s okay. Stick to what fits your brand’s voice rather than trying to be something you’re not. 

➾ Stay on Top of Trends, But Don’t Overdo It 
Trends are great, if you catch them at the right time. Jump on a meme too late, and you risk looking out of touch. 

Tip: If you’re going to use a meme or trend, make sure you’re on the pulse of it and not catching it after it’s already been done to death. 

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Humour makes your brand more memorable. When something makes people laugh, they’re more likely to recall it later. It humanizes your brand and makes your content more enjoyable. And let’s be real, people would rather engage with a brand that feels fun and approachable than one that’s all business, all the time. 

So, the next time you’re planning a campaign or a post, ask yourself: can we make this a little more fun? If the answer is yes, go for it. Just keep it natural, know your audience, and don’t try too hard. The best humour feels effortless. 

Now go make ‘em laugh. 😆