mirra-digital.com

Who They Are

The Open Trunk is a Bengaluru-based luxury fashion and lifestyle studio curating contemporary Indian designer wear, fine jewellery, and limited-edition collections from both established and emerging labels. It functions as a discovery platform, bringing discerning shoppers face-to-face with designers, artisans, and pieces they won’t find anywhere else. Its core audience: style-conscious, affluent women who value craftsmanship, exclusivity, and a deeply personal shopping experience.

About
The Project

Industry

Luxury fashion and
lifestyle retail

Services

Social media management (Instagram) – strategy, content creation, event-led campaigns, community management

Geography

Bengaluru, India

The Problem with Being Invisible

When The Open Trunk came to Mirra Digital, they had no dedicated brand Instagram presence. The founder’s personally managed account was unoptimised, not growing, and had no original creative. They were running regular designer exhibitions and pop-up events with high-end collaborators, but their social presence wasn’t doing any of that justice. The goal was clear: build an Instagram presence that matched the calibre of the brand and drive walk-ins to their monthly shows.

What We Did

Instagram strategy and management, end to end. Account creation and setup, brand aesthetic direction, original content creation, event-led campaign execution, stories strategy, and ongoing community management. 

How We Thought About It

A campaign-first approach built to create anticipation, capture the experience and turn every exhibition into a growth engine.

Build Luxury Brand Identity​

Pre-Event Campaign

Live Event Coverage

Collaborator Amplification

Featured luxury partners like

Organic Reach and Walk-ins

Our Luxury Collaborators

What It Moved

1,000+

800-1,500

₹10-15 Lakhs+

Posts

Carousels