Who They Are
Where every child is heard, accepted, and supported.
Smart Paeds is a Perth-based specialist paediatric clinic serving children aged 0 to 19, operating on a GP-referral model. More than a clinic, it is a space built around neurodiversity, early intervention, and genuinely supportive care for children and their families. Their programmes span general paediatrics, ADHD assessment and support, autism, and parent education, all delivered by a team that understands that every child’s brain works differently, and that difference is not a deficit.
About
The Project
Industry
Healthcare, Paediatrics, Neurodiversity
Services
SEO, Content Marketing, Social Media Management, Google Business Profile, Print & Marketing Collateral Design, Website Design & Development
Geography
Perth, Australia
A CLINIC FULL OF HEART, READY FOR ITS DIGITAL MOMENT
A strong clinical reputation. An untapped digital opportunity.
When Smart Paeds came to Mirra Digital, they had a website, but it was outdated and not doing the clinic any favours. Beyond that, there was no social media presence whatsoever, no SEO, no content, and no Google Business Profile activity. For a specialist clinic that parents need to find and trust before they ever make an appointment, the digital opportunity was wide open.
WHAT WE DID
Website, SEO, Content, Social Media & Design. All of it.
Website design and development, SEO, content, Google Business Profile management, social media across Instagram and LinkedIn, and a full suite of print and marketing collateral including brochures, business cards, flyers, standees, bookmarks, and sticky notes. From their digital presence to the materials families pick up at the clinic, we covered it all.
The Website
Smart Paeds deserved a website as good as the care they deliver. So we built one from scratch on WordPress, covering every page from services and team profiles to telehealth, fees, and appointment booking.
SEO-first architecture. Warm, considered design. Copy that speaks directly to what Perth parents are searching for and exactly what they need to feel before they book.
The result is a site that ranks, converts, and makes every family that lands on it feel like they have found exactly the right place.
See it for yourself at smartpaeds.com.au
HOW WE THOUGHT ABOUT IT
Parents searching for a paediatrician are not browsing casually. They need to find someone they can trust.
Content and SEO
Healthcare marketing requires a specific kind of trust-building. Every blog was written with both the parent and Google in mind, warm and accessible enough to be genuinely useful, structured well enough to rank. Location-based, condition-specific, and deeply human.
Social Media
We built Smart Paeds as a thought leader in the Perth paediatric space, reaching parents, GPs, and NDIS networks on LinkedIn, while creating an Instagram presence that parents genuinely save, share, and return to.
Google Business Profile
Kept the clinic visible and active in local search, building the kind of consistent presence that drives calls and direction requests from parents who are ready to book.
Design & Print
From brochures to bookmarks, every piece was designed to feel like Smart Paeds: warm, considered, and trustworthy.
In the client's own words:
"These have come out superbly. Really loving them."
OUR DESIGN PROCESS
Building trust, visibility, and community from the ground up.
A CLINIC WORTH FINDING. NOW EASY TO FIND.
In under a year, every benchmark exceeded.
In just 4 months of SEO activity, Smart Paeds went from zero search presence to ranking for 40+ keywords on Google, with several hitting position 1 and over a third landing on page 1. Website clicks, organic users, and search impressions are all compounding month on month, with growth rates that far exceed what is typical for a new healthcare domain in its first year.
On Google Business Profile, monthly phone calls have consistently exceeded the specialist clinic benchmark of 200-400 calls per month, with direction requests trending upward alongside it. Parents are finding the clinic online and following through offline.
On LinkedIn, Smart Paeds is running at nearly 8x the healthcare industry engagement benchmark. More than 1 in 4 people who see the content are actively engaging with it, a signal of genuine community interest that most practices take years to build.
On Instagram, follower and reach growth has been entirely organic with zero paid ads, and video content has consistently outperformed expectations for a clinic account at this stage. Across every measurable metric, Smart Paeds is performing at or above the global healthcare digital benchmark, in under a year.
Business Profile
on Linkedin
(Zero Paid Ads)
The Work
Creatives
Blogs
Maketnig collaterals
01
Brochures
02
Standees
03
Book Marks
04
Flyers
05
Business card
06
Tear-off
Gallery
