Kare | mirra-digital.com

WHO THEY ARE

A global design icon, entering a new market.

Kare Design is a Munich-born furniture and lifestyle brand with over four decades of international presence, known for its bold aesthetics, eclectic collections, and design pieces that sit somewhere between art and furniture. With stores across Europe, the Middle East, and Asia, Kare has built a global reputation for interiors that are anything but ordinary. When the brand brought its franchise to Bengaluru, it needed a creative and digital foundation built for the Indian market.

About
The Project

Industry

Furniture & Lifestyle, Retail, Franchise

Services

Website Development, E-commerce, Catalogue Design, Merchandise Design, Event Promotions

Geography

Bengaluru, India /
Germany

THE SCOPE

Full creative and digital partner for the India launch.

Mirra Digital came on as full creative and digital partner for the Bengaluru franchise. The brief spanned e-commerce, design, and brand communications, covering everything the new franchise needed to show up properly in a new market.

WHAT WE DID

Website, catalogue, merchandise and event collateral.

We built the India e-commerce website on WooCommerce, designed to carry the Kare aesthetic. Alongside the website, we handled merchandise design, catalogue production, and event promotional materials, giving the Bengaluru franchise a cohesive visual identity across every touchpoint, from digital to print.

HOW WE THOUGHT ABOUT IT

Global brand DNA. Local market relevance.

Bringing a brand like Kare to India is not just a translation exercise. The visual language, the tone, the way products are presented all had to feel true to the global brand while being relevant and accessible to an Indian design-forward audience. Every asset we produced, whether a catalogue page, a product layout, or an event promo, was built with that balance in mind. The work had to look like Kare.

OUR DESIGN PROCESS

How we approach every project of this scale.

Discover

We immersed ourselves in the Kare Design global identity, studying the brand’s visual language, product philosophy, and international store presence. Alongside that, we mapped the Indian design market, understood the Bengaluru audience, and identified where the two needed to meet.

Strategy

With that foundation, we defined the digital architecture, design system, and content hierarchy for the India franchise. Every decision, from website structure to catalogue layout, was mapped back to how a Kare customer in Bengaluru would shop, browse, and engage.

Create

We moved into production across all touchpoints simultaneously: website design and development, catalogue layouts, merchandise design, and event promotional materials. Every asset was built to a consistent visual standard that honoured the Kare aesthetic without feeling imported.

Execute

The WooCommerce store was developed, tested, and launched. Print assets were prepared and delivered to production specifications. Event collateral was rolled out in line with the franchise’s opening calendar, ensuring nothing launched without creative support behind it.

Refine

Post-launch, we ran QA across the website, incorporated feedback rounds on design assets, and made final adjustments before full handover. The goal was a complete, polished suite of work the franchise could run with independently.

WHAT WE DELIVERED

A complete creative and digital setup for a global brand entering a new market.

A live WooCommerce e-commerce store, full merchandise design, print-ready catalogue designs, and event promotional collateral across the 12 month engagement.