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AI Didn’t Steal Your Job – It Just Exposed Lazy Marketing 

Let’s get this out of the way first: 
AI didn’t show up to take anyone’s job. 

It showed up, looked around, and simply highlighted who was… you know… doing the bare minimum. 

⇥ If your entire workflow was: 

• copy-paste from competitors 

• recycle old ideas 

• churn out generic posts 

• rely on “inspiration” 10 minutes before a deadline 

…then yes, AI feels scary. 
Because AI can do  average  work in seconds. 
It’s the bare-minimum marketer’s worst nightmare. 

But for people who think, create, and actually understand their audience? 
AI is basically a superpower. 

AI didn’t lower the bar. It exposed how low the bar already was. 

⇥ For years, a lot of marketing online was: 

• keyword stuffing 

• cookie-cutter captions 

• “Happy <insert random day>” posts 

• trendy reels with zero relevance 

• landing pages that read like everyone else’s 

AI didn’t break the industry, it just showed clients that half the work they were paying for could be automated. 

Ouch. 
But also… fair. 

⇥ Creativity was never the problem. Laziness was. 

Good marketing was never at risk. 
You can’t automate taste. 
You can’t prompt personality. 
You can’t replicate lived experience or cultural nuance. 
You can’t mass-produce insight. 

A tool can help you write. 
A tool cannot help you  think. 

And that’s the difference. 

⇥ AI is brilliant at: 

• generating versions 

• speeding up drafts 

• organising ideas 

• pulling research 

• editing for clarity 

⇥ But it sucks at: 

• understanding timing 

• reading a room 

• knowing what not to say 

• capturing someone’s voice 

• telling a story that actually feels human 

Basically, all the things that make great marketing great. 

If AI can replace you, the role needed a glow-up anyway.  
This sounds harsh, but it’s true. 
If your job was 90% repetitive tasks, AI didn’t take it – automation was always going to. 

⇥ But if your job involves: 
strategy, 
originality, 
judgment, 
taste, 
humour, 
empathy, 
creativity… 

AI can’t touch that. 

It can only support it. 
Think of AI as the assistant you always wanted, the one who never complains, never takes leave, and does the boring stuff so you don’t have to. 

⇥ So what does this mean for marketers today? 

1. Bring original thinking to the table 
Anyone can generate content. 
Not everyone can generate ideas. 

2. Stop relying on quantity 
AI can write 30 posts a day. 
Your audience doesn’t want 30 posts a day. 

3. Use AI to enhance, not replace 
Let it do the heavy lifting so you can focus on the interesting part…the thinking. 

4. Build a voice people actually recognise 
No tool can mimic your lived experience or your personality. 
Use that. 

5. Get good at the things AI can’t do 
Strategy, taste, humour, intuition, timing – this is your moat now. 

AI isn’t here to replace marketers. It’s here to replace  lazy marketing. 

The surface-level stuff. The half-hearted stuff. The “let’s just post something” stuff. The “copy what everyone else is doing” stuff. 

Great marketing (the thoughtful, human, creative kind) is more valuable than ever. 
And AI, instead of being a threat, actually clears the field so the good work stands out. 

Use the tool. 
Keep the brain. 
And don’t worry, your job is safe. 

Unless, of course, you were planning to outsource the thinking part. 
In that case… yeah, AI beat you to it.